Messaging
Brand story
A brand story is an external-facing expression of our brand position.
Brand story
In life sciences, researchers worldwide face a common challenge: capturing precise biomolecular data while navigating inefficient methodologies and technical barriers.
As the inventors of Biolayer Interferometry technology, Gator Bio understands these constraints firsthand. Our Gator® BLI system emerged from this insight, offering fluidics-free platforms that enable real-time analysis with exceptional sensitivity across the widest range of molecules. But our innovation extends beyond instruments—we’ve built an expansive, customizable biosensor portfolio that reduces the burden of assay development.
Whether it’s accelerating drug discovery with high-throughput automation or customizing our solutions for unique research needs, we thrive on collaborating directly with you to unlock new pathways for discovery.
With Gator Bio, you gain more than a technological edge— you gain a partner invested in your success.
Succinct pitch
Gator Bio offers precise biomolecular analysis systems built on our next generation BLI technology. Transform research challenges into breakthroughs with our customizable solutions, backed by our exceptional scientific partnership.
Our pillars
Our pillars represent the distinctive qualities and benefits that all of our experiences must adhere to in order to deliver on our promise to the market.
Pillar 01
Confidence
Rely on our responsive team to provide timely expertise—precisely when you need it most.
Concise headlines
- Reliable support for ambitious research.
- Your trusted research partner, without exception.
- Unwavering service that makes your research goals our mission.
- The assurance to pursue challenging questions.
- High-quality data for confident decision-making.
Proof points
Our technical support specialists
Connect directly with our field application scientists and assay development team who adapt Gator’s solutions to fit your specific research parameters.
Our unmatched technical expertise
As the original inventors of BLI technology, we continuously improve upon our pioneering work. Decades of expertise drive our ongoing innovation into next-generation solutions— creating superior tools for your biomolecular research.
Our customer-centric approach
It’s in our DNA to genuinely care about your research success. We exist to support scientists shaping tomorrow’s world.
Our commitment to your success
We build institutional knowledge about your research, ensuring faster problem resolution while optimizing our solutions based on your input.
Our scientific credibility
With more than 90 U.S. patents, and decades of experience in biomolecular analysis, our team brings deep scientific understanding to every customer interaction.
Our customer care team
Count on our responsive customer care team to quickly address your questions and needs, helping you maintain momentum in your research.
Pillar 02
Efficiency
Accelerate to answers using our elegantly simple platforms.
Concise headlines
- Confidence to step away. Freedom to push boundaries.
- Hands-off operation. Hands-on innovation.
- Intuitive by design, powerful in practice.
- Less work. More flow.
- Built on a foundation of BLI innovation.
- Set up once, discover continuously.
- Your research runs while you think ahead.
Proof points
Our intuitive platform design
Gator® platforms are engineered to be simple to learn and easy to use, ensuring consistent results with minimal training.
Our expanding biosensor portfolio
Our growing range of biosensors offers unmatched flexibility to interrogate diverse molecular interactions using a multitude of applications in one system.
Our optimized workflow solutions
Experience the throughput you need with the walkaway time you’ve been missing, freeing you to focus on analysis rather than operation.
Our sustainable technology design
Reusable sensors and fluidics-free technology reduce waste and ongoing consumable costs, providing both environmental and economic benefits throughout the research lifecycle.
Our accessible pricing
Cost-effective instruments and consumables make advanced biomolecular analysis accessible to labs of all sizes.
Our enabling data quality
Produce high-quality data from the start, so you don’t waste time and money repeating experiments or second-guessing your results.
Our singular focus on BLI innovation
Our R&D ecosystem is dedicated to advancing BLI technology. This means faster innovation cycles, more specialized solutions, and deeper understanding of the inefficiencies faced by today’s researchers.
Pillar 03
Progress
Move beyond barriers with fine-tuned solutions built for you.
Concise headlines
- Custom solutions that help your science go further.
- Practical solutions for complex science.
- Platforms with infinite possibilities.
- We listen, learn, and build what works for you.
- Accelerate your path from question to answer.
- Dependable collaboration along your scientific journey.
Proof points
Our customization capabilities
We engineer solutions that match your exact technical requirements, reducing trial and error in your research process.
Our vertical integration
Our integrated process—from R&D through manufacturing—enhances our ability to fully customize your Gator® experience.
Our problem-solving mindset
Complex research challenges fuel our innovation. We’re driven to create customized solutions that perfectly align with your scientific vision.
Our dedicated support for all
Whether you’re a small academic lab or a global pharmaceutical company, we believe every research question deserves the full power of our expertise.
Our commitment to scientific advancement
Gator Bio believes in the power of your research to transform human health. We problem-solve with you to speed that journey.
Our customizable probe library
Accelerate your investigation with our diverse library of customizable probes, designed to address targeted molecular interactions.
Our voice
Our brand voice is how our personality is conveyed.
These words should be kept in mind when creating communications to ensure that Gator Bio’s personality shines through.
Certain
Why
We are the inventors of BLI technology with deep expertise in biomolecular analysis. The certainty in our voice stems from our technical mastery and proven solutions. Our brand exudes confidence that instills trust in researchers facing complex scientific challenges.
How
- Make definitive statements about our capabilities and solutions, but avoid hyperbole or unsubstantiated claims that could undermine our credibility.
- Use a knowledgeable, but approachable tone that conveys expertise without condescension. We should sound like a respected scientific colleague, not an unapproachable authority.
- Balance technical details with clear explanations of benefits to the researcher, showing how our solutions translate to real-world outcomes.
- Make your point efficiently. Avoid excessive formality, humor or wit or that can take away from the main message.
- Write in a direct, assertive manner, avoiding hedging language like “maybe” or “might” whenever possible.
Benevolent
Why
Our positioning emphasizes our extensive portfolio coupled with exceptional customer service. This authentic commitment to customer success should be evident in our tone, which should feel personalized and empathetic, rather than sterile or transactional.
How
- Address the researcher directly using “you” to create a conversational, personalized feel.
- Be empathetic to the challenges our customers face. Convey how our solutions overcome these challenges rather than simply promoting product features.
- Show understanding without being condescending. (Avoid statements like: “Analysis solutions that work as hard as you do” or “Built for BLI heroes like you”)
- Share stories that highlight the human impact of our work, not just the business outcomes.
- Be inclusive. Avoid bold statements that use exclusion to feel more powerful (ex: “Advanced solutions for true researchers”).
- Balance certainty with genuine warmth, creating communications that feel like guidance from a trusted scientific partner.
Energetic
Why
Life science technologies is a dynamic space; standing still means falling behind. Our ambitious culture drives us to constantly seek new and better solutions. We want to convey that we’re not just keeping up with the latest trends, but redefining the status quo.
How
- Use active voice and dynamic language that conveys momentum and progress rather than stasis. (ex: “Rapid quantitation propels data analysis” [active] vs. “Data analysis is propelled by rapid quantitation.” [passive])
- Vary sentence lengths for more energetic copy. Short sentences have impact. They inject pace. And it’s how people talk.
- Write “with a smile,” but refrain from an overly casual tone or excessive enthusiasm (avoid exclamation points). Be approachable, yet professional.
- While certain and benevolent, our voice can still include a dimension of fun. Be open to using alliteration, wordplay, and emotive expressions—with restraint and only when appropriate.
- Routinely convey excitement about the future, highlighting upcoming technologies and new applications.