Brand guidelines
Our brand guidelines help maintain visual and strategic brand consistency. They provide the foundation for the GatorBio brand to grow and thrive.
Brand strategy
Our brand strategy is at the center of all we do. This is the starting point. In this section you’ll find the ideology, values, positioning, pillars, personality, and voice.
Messaging
Just like people, every brand has its own voice. The way we write should express our brand, values, character, and the way we act. This section will guide you as you create brand and marketing communications.
Visual identity
Discover the core ingredients to our visual identity. In this section you’ll find our logo, color, typography, gradients, and photography.
Sample tactics
In the sample tactics section the combined visual elements unite to form visual references for tactical pieces. Some of the applications in this section include print collateral, digital, and out of home.
Downloads
The downloads page contains all our key brand assets ranging from logo and color palette to various brand templates and more.